As Senior Campaign Manager at ZDF, I lead the development and execution of large-scale content and campaign systems across digital platforms. My role focuses on connecting strategy, production, and distribution — ensuring that content is not ...
Read More »Why Production Needs to Think in Campaigns
Production has evolved beyond the creation of individual assets. Today, most productions are part of larger campaigns that require content to perform across multiple platforms, formats, and audiences. This shift changes how production needs to ...
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