As Senior Campaign Manager at ZDF, I lead the development and execution of large-scale content and campaign systems across digital platforms.
My role focuses on connecting strategy, production, and distribution — ensuring that content is not only created efficiently, but also performs across platforms such as YouTube, Instagram, TikTok, and Facebook.
Modern media production is no longer about isolated assets.
It requires scalable systems that can handle:
- high-volume output
- platform-specific adaptations
- fast iteration cycles
- measurable performance
At ZDF, this means aligning editorial, production, and distribution workflows into one cohesive system.
My approach combines production expertise with campaign thinking.
Key principles:
- building structured content pipelines
- translating audience insights into creative frameworks
- ensuring publishing readiness across all platforms
- aligning stakeholders across editorial, design, and production
This allows teams to move from single productions to scalable content ecosystems.
One of the core responsibilities is managing complex, multi-layered productions with tight timelines and high output requirements.
This includes:
- coordinating cross-functional teams
- overseeing production workflows from concept to delivery
- ensuring consistency and quality across hundreds of assets
- adapting content for different platforms and formats
The goal is always the same:
efficient production combined with strong performance.
What differentiates my work is the combination of:
- high-end production standards
- campaign-driven thinking
- performance-oriented distribution
This intersection is where content becomes effective — not just visually, but strategically.
Working at ZDF means operating at the intersection of media, technology, and audience behavior.
It is about building systems that scale, while maintaining creative quality and operational precision.
View selected work and production case studies.
